Jess Sato

THE SCOOP Hey there, Reader! I want to tell you a quick story about my client Lisa. We met back in 2021, right as I was going out on my own and she was starting her business. She came to me with one conviction-driven, big idea, now known as Parallel Recovery™, a transformational family-centered healing model designed to help families heal alongside a loved one’s recovery from substance use disorder. Her approach was and still is novel because it's not about walking away from your loved one;...

THE SCOOP Hey there, Reader! Next week, I’ll be in Egypt. It feels surreal typing that. This trip and the larger dream that goes with it has been years in the making, and for a long time, I wasn’t sure it would ever happen. The idea of creating a retreat there felt too big and unattainable. But after supporting women for the last 8 years, I’ve noticed that the biggest ideas and most aligned opportunities don’t usually arrive with clarity and certainty. They show up as a whisper. And over...

THE SCOOP Hey there, Reader! Remember that Friends episode where Ross, Chandler, and Rachel are trying to wedge a couch up the stairwell? Ross just keeps shouting: “PIVOT! PIVOT! PIVOT!” No matter how many times he yelled, that couch was never getting around the corner. Funny enough, that’s exactly what I see so many entrepreneurs do. We pivot by tweaking our funnels. And pivot by redesigning our website and all the copy. And pivot by adding yet another offer... But when your core message,...

Reader, You can have all the passion in the world… and still feel completely stuck. I want to introduce you to Alisha Lunsford. When she joined me inside The Bold Rebuild, my business coaching container, she wasn’t lacking vision. She believed in her message and knew it could make an impact, but she couldn’t figure out how to get it out into the world, let alone make it sustainable. “I was trying to launch and run my business alone... piecing together trainings, freebies, and advice from...

THE SCOOP Hey there, Reader! One year ago today, my daughter and I were in London at the Taylor Swift Eras Tour, so it feels especially appropriate to be writing about her again. In case you missed it, this week, she made the world stop and watch as she announced her new album! On August 12 at 12:12 a.m., her website countdown crashed thanks to thousands of fans refreshing their browsers as it revealed the title of her 12th studio album, The Life of a Showgirl. Then she took over the New...

THE SCOOP Hey there, Reader! The summer is officially over, and I don't know about you, but I welcome the shift in energy and schedule. Things are heating up over here as clients are also gearing up for big projects and my upcoming trip to Egypt is right around the corner (make sure you're on the waitlist if you want all the BTS goodies!)! Over the next few weeks on the blog and podcast, I’ll be sharing stories from real clients. They're all high-achieving, purpose-driven women with big...

THE SCOOP Reader, I just got back from a much needed mountain escape to Estes Park, and it was exactly the kind of reset I needed. My family and I spent our days exploring new trails in Rocky Mountain National Park (if you've never been here, it's gorgeous!!), kayaking, and winding down by the campfire with good books (2 down, a 3rd started) and zero agenda. It was magical! We even stopped by the Stanley Hotel...yes, the one where Stephen King got the inspiration for The Shining. Can you...

Reader, Big ideas don’t just show up fully formed, nor do they come with a step-by-step manual. Over the next few weeks, I'm going to be sharing a handful of case studies, so you can see what big idea work really looks like! When Dr. Darby Affeldt stepped into The Big Idea Intensive, she brought with her a bold, brilliant, and deeply personal vision. She wanted to bring to life a mission-driven project that blended her rich background and story, her financial expertise, and her drive to...

THE SCOOP Reader, Have you read The Big Leap by Gay Hendricks? This is one of my go-to business/leadership books, and I've probably read it at least five times in the last 3 years. One of the concepts Gay talks about is the Upper Limit Problem, and every time I’m on the verge of something big, it hits me all over again. As you know, I’m building the foundation for something deeply personal: my transformational retreat in Egypt in 2026. It blends everything I care about... entrepreneurship,...