Jess Sato

Reader, Last week, I sat on a panel in a room of multi-six and seven-figure female business owners, and I was asked: As we shift from what has "gotten us here" to what 2026 and beyond requires of us, what is the essential inner or outer shift you believe women must embrace to lead what’s next? I had to sit with this for a while, but I fundamentally believe we need to move from conditioning-driven leadership to conviction-driven leadership. So many of us have learned how to succeed by...

Reader, Imagine... 22-year-old me, fresh out of college, standing in the front of a room full of US Air Force warfighters, with my blonde curls, a navy suit, and high heels that clicked way louder than my confidence felt. There I was, the youngest person in the room by at least a decade, responsible for guiding actual warfighters who had seen more in a single deployment than I had in my entire life, through high-stakes conversations about the future of national security. It was my very first...

Reader, I recently rewatched Wicked with my husband and daughter before we went to watch the sequel. We got to that scene... the one with Elphaba on the balcony, Glinda pleading with her, the tension thick as the music swells... If you’ve seen it, you know the moment. Elphaba looks out over Oz, breathless, heart pounding, every part of her caught between who she’s been told to be… and who she’s becoming... who she WANTS to become. The music softens, she steps forward, and sings, “Something...

Hey there, Reader! As we move into Thanksgiving week, I’ve been reflecting on what I’m most grateful for, and you are at the very top of that list. Your courage, your ideas, your leadership, your willingness to grow… it’s all extraordinary. Whether we’ve worked together directly or you’re part of this community from afar, the impact you’re making on your clients, your teams, your families, and your communities, ripples further than you can see. As we near the end of this Re-Architecting Your...

Hey there, Reader! A few weeks ago, I was talking with a long-time client who said something that stopped me mid-sentence. "I don’t think anything is wrong… but something definitely isn’t right." The way she said it was so familiar it felt like déjà vu. I’ve felt that same feeling in my own business, and if you've had any measure of success in business, you probably have, too. It often shows us as quiet tension. It creeps in after you’ve hit all the milestones you once dreamed about. Instead...

Hey there, Reader! When I was growing up, my mom rebuilt the transmission in our station wagon because we couldn’t afford a new one. I remember watching her take it apart piece by piece, then cleaning, replacing, and rebuilding it, until everything ran smoothly again. That memory came rushing back recently as I’ve been thinking about what happens when a business starts to grow faster than its foundation. Everything still runs… but the gears start to grind. For so many high-achieving women I...

Hey there, Reader! Have you ever had one of those weeks/months where everything feels like it’s moving at once, but in a good way? That’s this week for me. I'm hopping on a plane tomorrow for a conference in Charleston, hosting a Connect Hour with some incredible women who are building bold businesses later this morning, meeting with Egyptian women entrepreneurs to brainstorm the best approach for our gathering next October, and sharing insights on the blog and podcast about how buyers are...

Reader, You’ve probably seen the photos of the pyramids, the Nile, and the golden Egyptian sunsets and wondered what it might really be like to experience it all. So let me give you a glimpse. Next October, we’ll journey throughout Egypt, from North to South and back again. This isn't a sightseeing sprint, even though we'll definitely be doing a good bit of that. This about giving ourselves experiences and the space to ask big questions and open our eyes to what we need to see. Here’s what...

Reader, If Egypt has been calling your name (even quietly), I’d love for you to join me this Tuesday, November 4 at 9:30 AM MT / 11:30 AM ET for a live Info Session + Q&A about the Built to Last Egypt Retreat. This is your chance to get a behind-the-scenes look at everything we’ll be doing during our two-week journey through Egypt and to see if this experience is meant for you. During our time together, I’ll walk you through: ✨ The heart behind the retreat — why Egypt, and why now 🗺️ The full...