Reader,
Imagine... 22-year-old me, fresh out of college, standing in the front of a room full of US Air Force warfighters, with my blonde curls, a navy suit, and high heels that clicked way louder than my confidence felt.
There I was, the youngest person in the room by at least a decade, responsible for guiding actual warfighters who had seen more in a single deployment than I had in my entire life, through high-stakes conversations about the future of national security.
It was my very first job out of college, and I felt like freaking Kelly McGills in Top Gun!
While my friends were learning office etiquette and figuring out how to work the fax machine (yep! That's how old I am), I was facilitating strategic decision-making workshops for the military.
We're talking real strategy sessions where the questions were things like:
- What emerging threats are coming?
- Are our servicemen and women prepared?
- Where are the capability gaps, and what will it cost us if we ignore them?
- What must we prioritize now and in the future to protect the mission?
The conversations were heated, the stakes even higher, and the personalities were… PERSONALITIES.
It was the most intense crash course in leadership, facilitation, and strategic clarity I could’ve ever asked for.
That time in my career taught me something I’ve carried into every boardroom, every workshop, every executive retreat, and now, every founder session I lead:
Strategy isn’t a document. It’s a discipline.
It’s not the glossy plan we create at the end or beginning of the year.
It's not the goals on a whiteboard or a pretty vision board we make over a glass of wine.
It’s not the word-of-the-year or the color-coded planner we buy for a steal on Black Friday.
Strategy is the courage to face where you actually are… and the clarity to decide what comes next.
That’s what we were doing in those military conference rooms, and it’s exactly what I’m doing now with high-achieving female founders navigating the friction of success and their next level of growth.
While the stakes look different today... business models instead of battle plans... the questions are eerily similar:
- Are you ready for the future you say you want?
- Do you have the clarity, capacity, and alignment to support your next level?
- What gaps are quietly slowing you down?
- What will it cost if you don’t evolve?
In today's blog + podcast episode, I walk you through this shift in detail and break down the strategic readiness framework, The S.T.R.A.T.E.G.Y. Method, I still use today.
If you’ve ever felt the friction of growth, been standing at the edge of a new season, or your business is successful on the outside but misaligned on the inside…
You’ll want to read (or listen to) this one.
And Reader, if reading this has you thinking, “Yep... something in my business needs to shift,” then trust that.
Every powerful evolution begins with a moment of clarity, a moment where you zoom out, take an honest inventory, and finally name what needs to change.
If you want a thought partner in that process, someone who can help you see the full picture, make sense of the friction, and translate it into strategy, I’d love to support you.
I opened a few Strategic Power Hour spots before the year ends. If it feels like your moment, grab one and we’ll dig in together.
xo
Jess
P.S. December is the final month to snag the extended 9-month payment plan for the remaining 3 spots on my upcoming Built to Last Egypt Retreat! If you're feeling the call, click here for more information!
Do you need support?
- The Big Idea Intensive™ – Get laser-focused on your bold message and use it to amplify your visibility, attract right-fit clients, and expand your influence. (3 months)
- The Bold Rebuild™ – Refine your strategy, sharpen your message, and rebuild your business for sustainable revenue, alignment, and impact. (6 months)
Upcoming Events
The Built to Last Egypt Retreat - October 18-31, 2026 - Cairo. Luxor. Aswan.
The Egypt Retreat is a high-touch, transformational experience for female purpose-driven entrepreneurs, leaders, and change-makers who are ready to embody their voice, leadership, and legacy on a deeper level.
The doors are open!
The Social Impact Roundtable - 3rd Wed, Monthly
The next Social Impact Roundtable is tomorrow, Wednesday 12/17 at 9am Denver mountain, and we're going all in on how to navigate the current times, run a business that makes a meaningful impact while making money, and how to embrace our roles as the CEO!
This is a free event, so please join us for the next conversation! Registration is required and you can do that here.
RESOURCES
Why Isn't It Working
Your brand new guide to diagnosing what isn't working in your business and why it all feels so heavy and misaligned. Grab it here!
The Conviction-Driven Growth Scorecard™
A 5-minute assessment that helps purpose-driven women founders pinpoint where friction is hiding in their business and what to focus on next to create clarity, momentum, and sustainable growth. Grab it here!
Podcast Appearances
I've been talking a lot lately about alignment, big ideas, impact, and how we bring it all together into a business that allows us to thrive. You can catch all of those here!
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