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Jess Sato

I work with female founders at professional inflection points, when the next decision feels weighty and hard to see clearly from the inside. In my weekly newsletter, I write for women navigating decisions that don’t have obvious answers. You can expect straightforward insights that challenge you to think about whether your business is actually built to last.

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A woman with red hair wearing sunglasses and a green shirt holding a cigarette

I'm on a live panel at the Solo Consultant Summit, so grab your free ticket!!

Reader, I spent nearly a decade at Boeing facilitating high-stakes strategic decisions and coaching executives on business growth, leadership, and strategy before founding Jessica Sato Consulting. As you know from being here, the core of my work now is helping established women founders unearth the conviction-driven vision at the heart of their business and building a rock-solid strategy to help bring pivots, evolutions, and smart changes to their business to life. When a colleague of mine,...
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TGIF... seriously!

Reader, Happy Friday! It has been a week of intense connection, deep brainstorming, and strategic planning sessions with colleagues and clients over here. My brain is fried in all the best ways, but seriously, T.G.I.F.! As I sat down to do my end of week CEO Time, I wanted to reflect back to you some of what I'm seeing and hearing to see if this is happening to you. Over and over this week, I heard people say things like: "This has been the hardest year in my business." "I don't know why...
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Jess Sato on the cover of Marketing, Media, and Money Magazine

A little light reading...

Reader, It's been a busy day back in the office, and I wanted to share two things with you as you head into the weekend. Marketing, Media, and Money Magazine I am deeply honored to be on the cover of the Q3 issue of Marketing, Media & Money Magazine. When my friend and colleague, Patty Farmer, told me the subject of this issue was all about mission-driven business, and asked if I'd be interested in being on the cover, you know it was an easy yes! At the core of this issue is the question:...
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Gingham heart and orange slice balloons near ceiling

The Big 5-0!

Reader, I'm currently in Steamboat Springs, CO celebrating my inlaws' 50th wedding anniversary. 50 years! In today's world, that feels like a whole lifetime, and I guess it is. But it's got me thinking about commitment and how we navigate the ups and downs of life and business. If you've been at this for a while, you know that running a business, like relationships, take a lot of work and commitment. There are moments where it's easy, where everything feels like it's clicked into place and...
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Jess & Jeremy in Positano, IT

jessica@jessicasato.com

Reader, I'm home. I got back from two weeks in Italy and the Netherlands on Sunday and then spent three and a half days down with the plague. I'm finally on the mend and returning to work a little differently (and much slower) than I'd originally planned, but somehow, that seems fitting given the many pivots we made on this trip. We had canceled trains that turned into new friendships... twice. Lengthly travel delays and some last minute flight changes. A few days with no cell service that...
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Bright fireworks explode over dark water at night.

The Scoop: What if the not-wanting is the point?

Reader, I've been a little quiet lately. Part of that is because I've been prepping for a much needed vacation (Yay! Italy and the Netherlands with Jeremy, my hubby and teammate for life) and part of it has been me, deep in my own business, reworking a few things behind the scenes, so that what I offer truly matches the work I most want to be doing. I've also been guesting on a bunch of podcasts and in a lot of client conversations, and I keep hearing so many women say some variation of the...
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Sunset on the Nile from the dahabiya

The doors close tonight.

Reader, I just finished watching the final episode of Outlander, and whether you believe in time travel or not, there's a version of time this October where you're standing inside a temple in Luxor that has been there for thousands of years, finally far enough away from your everyday life to hear yourself think again. Today is the day you decide whether that's your October or not. Doors to Built to Last Egypt close tonight. This is the retreat I've spent four years building. Two weeks in...
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Woman driving with the sun glaring in her eyes

The Scoop: Have you ever been caught in the sunshine slowdown?

Reader, Have you ever been paralyzed by the sunshine slowdown? There's a stretch of road near my house where, at a certain time of day, the sun is so blinding I genuinely cannot see. I've lived here almost 10 years. I know every curve, every stop sign, and every spot where the traffic merges, and none of it matters when the light hits just right. I flip the visor down, lift my hand, and slow to a crawl, because moving forward when you can't see what's ahead just feels so unsafe. I'm guessing...
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Woman with backpack waits for elevator

I asked her to mentor me in an elevator

Reader, I want to share something a little different with you today. I'm a founding member of G-Woman Media, a global digital multimedia company amplifying the voices of women who are (G)ifted, (G)enius, and (G)amechangers, and they recently published a piece I wrote for their magazine on Goodwill. It's more personal than most of what I put out into the world, because it's really the story of how I came to believe what I believe about business, and the people and experiences that shaped me...
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